On June 26, 1963, I was 30 years and two months from being born. This day holds no special place in my mind, but for hundreds of Germans it was a day of hope. President John F. Kennedy spoke to the West Berlin citizens about the infallible alliance between Germany and the United States. Also, he affirmed the hope of a better tomorrow where Berlin would not be split by communist regimes. 
   When we dissect the speech by Kennedy, there is an even deeper appreciation for his words. The Neo-Aristotelian approach was utilized to break down this speech. The three subparts of invention are necessary to understand the motive of Kennedy's speech. The credibility of the speaker, or ethos, gives the speech a trustworthy baseline. Kennedy was a prominent figurehead of the United States government and his words were held in high regard due to his position. Pathos, or the emotion behind his message, made the speech relatable. Kennedy had a strong conviction about the Communist sect of Germany and was not pleased with how they had separated East and West Berlin. His feelings are known from the start of the speech. The repetition of the phrase, "Let them come to Berlin," instilled the feeling that Berlin was strong despite the veil of Communism over the nation. Kennedy wanted to support them in every phrase he spoke. The logic behind his speech, or logos, involved the use of perfectly placed historical facts pertaining to Berlin's current Communist state. 
   Kennedy's delivery of the speech is what imprinted his words in my mind. He is an eloquent speaker and knew where to pause to let phrases resonate with his audience. An element of style that he brought to the speech was choosing to utilize the German language throughout his message. As stated above, he exclaimed "Let them come to Berlin," but did so in German first then English. Kennedy's speech was personal to listeners due to his improvisation. For example, he broke script just to thank the interpreter for being there next to him. Each personal touch in the speech further enhanced his credibility as a speaker. East Berliners trusted his words because he made them personal. (Funny how all of the aspects of the Neo-Aristotelian approach work and feed off of each other.) This speech was made memorable due to each syllable being used to instill a message of hope in a time of brokenness. Freedom was a message that needed to be brought to East Berlin, and our late president was just the man to bring a message of hope to a hurting nation.